• Scott Parsons - Freitas

    UX writing and content design

  • Hi there, I'm Scott

    I'm a lead content designer in the San Francisco Bay Area. I solve problems for humans.


    My career in IT started as a front-line support engineer. I quickly earned a reputation as an empathetic person who could solve problems by determining root causes. A technical writing manager noticed how quickly I could adapt to my audience needs, and asked me to become a writer on her team.


    10 years ago, I discovered that I understood how people read more than most. So I tried my hand at writing UI copy for a medical device. Bells rang, sirens sounded, and a rocky experience suddenly became a good one. After that ended, UX writing still wasn't a thing yet, so I went into information architecture and content strategy.


    But then it happened, UX writing was "invented." As it turns out, my skillset and uniqueness suits it perfectly, and I love it.

  • Portfolio

    Oracle - Reserve It app

    Services: content design


    Oracle needed a mobile app for employees and partners to reserve conference rooms and coworking spaces at its facilities.


    I collaborated with the UX designer to design the user experience and write UI copy within an aggressive timeframe.


    Contact me to see the content design!

  • Oracle - Mercury Design System

    Services: content strategy, content audit, information architecture, taxonomy, UX research, writing


    Oracle needed UX guidelines for a design system. The challenge was that the design system had been mostly undocumented, community-supported across multiple silos, and lacked a content point-of-view.


    I collaborated with UI Design Ops, front-end development, UX designers, and senior leadership to bring some calm to the chaos.


    Contact me to see an example!
  • My process






    Gather needs




    Test & iterate

  • Contact me

    Empathetic. Maximizing. Restorative


    Hire Scott Parsons - Freitas for your next job.